‘Corporate citizenship’ is a common buzzword these days. It boils down to being a positive influence on your community. The best part is that it also serves as a business marketing tactic for your brand. It’s a win for everyone.

Often, business are key social hubs for local communities. Therefore they are ideally placed to play a role in helping local people and causes. For example, your coffee shop can:

• Offer a room or area for local groups to meet.
• Donate food and drink to local shelters and other people in need.
• Sponsor charity events and supply prizes for raffles and the like.
• Collect money for local causes or organize donation drives.
• Look for the biggest employers near you and work with them to provide an exemplary lunch offer.

Ensure the packaging you use is sustainable and up for the job. The idea here is that your business is aligned with the community service it provides.