If you know the direction your business is going, you can add value quicker. Wondering how? An excellent business marketing plan we briefly mentioned is to work with other businesses. Again, don’t just throw anything at it. What kind of ‘bonus features’ align most with your branding and your biggest demographics? Some ideas include:

• Selling local crafts.
• A vintage or locally-made fashion market.
• A pop-up book and art store.
• A permanent counter selling locally-produced groceries.
• Working with Amazon, or another delivery service, to provide lockers for delivered goods.
• A seasonal gift market.

Of course, you don’t have to outsource these features of your business. Doing it in-house could be profitable. But it could also take significant time out of your day to stay on top of core operations.