The oldest play in the business marketing playbook is investing in advertising. Advertising all that’s good about your venue doesn’t always need to cost a lot of money. Making yourself known in the community and beyond cements your business in the scene.

Events that are on-brand and newsworthy can bring information about your venue to a new audience. Stories could involve:

• Achievements by your staff or customers (be it sporting, educational or otherwise).
• An extravagant party you’ve thrown for a local event.
• An amusing seasonal competition that has captured the public’s imagination.
• A talk by a famous (or not-so-famous) speaker in your venue.

Harness the power of social media to help with your advertising. Utilize on-brand hashtags, and be sure to use location tags. There are an astounding number of people that use social media. Since they are already online, market your brand so your audience naturally comes across your posts.