Cubical Marketing Tactic, Get to Know Your Audience

You want everyone to be welcome in your Cubical Tech – for it to feel genuinely inclusive. But that doesn’t mean you don’t already have an audience that skews a certain way. Perhaps your crowd is older or younger or affluent or bargain-hunting. Tapping into your audience can lead you to strengthen your brand in a particular direction. Or you might need to pivot to follow a clientele you hadn’t realized you had.

Are you a new startup and not sure about the kind of people your establishment is most suited to? If so, it’s time to find out. Do it informally by making careful observations on the floor. Or, offer free services to customers who partake in a short survey about themselves and what they look for in a floor

But it’s better to get a bit technical about this. This is where good Services marketing comes into play. Analyze your social media likes and check-ins to get a rough idea of age and gender breakdown. Look at who is sharing or commenting on your content – what are their interests?

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