Make your sale count?  Pricing your product properly

Make your sale count?  Pricing your product properly

Make your sale count?  Pricing your product properly

  • Why does proper pricing matter for my business?
  • How can I price my products and services properly?
  • What’s the different between wholesale and retail prices?

Story of Ramesh Babu?

  • Imagin Ramesh Babu, a plant store that specializes in creating specific soil varieties for different species of plants.
  • Ramesh a grate botanist, but an inexperienced business owner, and he’s not 100% sure how to come up with price for his soils. Some of them have to be perfected in a lab, while other are just what he digs out of his own garden.

Proper pricing matter?

  • Pricing is not value that comes from market survey, its appear form formation of product form raw material to finish product, advertising cost, logistic, competitors pricing, user offering pricing …..
  • Pricing make value to product.
  • Pricing determines the category of market
  • Pricing makes sense of attraction
  • So, Price your product appropriately using data in order to earn enough revenue, compete in your market and convert first-time customers into repeat clientele.

How can I price my products and services properly?

When you think pricing of product matter then you need to make competitor analysis of the product.

  • Pricing a product requires careful planning and an understanding of the value of the work you put into making it. You’ll want to ensure you’re earning enough revenue to cover the costs of keeping your product — and business — in the market while remaining competitive with other players in your industry.

What price model you see?

  • There are a few different factors to consider before you calculate your product price. First, determine the pricing model that will help you find the balance of value and revenue. From there, you can create a pricing strategy that will help your business grow. Likewise, you can experiment with pricing tactics that will help you fine-tune your price per item.
  • The most common pricing models are:
  • Flat-rate pricing.
  • Pay-as-you-go pricing.
  • Tiered pricing.
  • Price per user.
  • Subscription/membership pricing.

Procut time

  • “You will need to give your product time in the market to understand how customers respond to its pricing. Usually, conducting a quarterly review can help you gauge customer interest and satisfaction”

 

Digital Marketing in Nepal?  What are the key factor of digital marketing used in nepal?

Digital Marketing in Nepal? What are the key factor of digital marketing used in nepal?

Digital Marketing in Nepal? Its key factor used in business.

Digital Marketing in Nepal

Digital marketing in Nepal is evolving rapidly, driven by increasing internet access and the growing popularity of social media. Here’s an evaluation of digital marketing and its services in the context of Nepal:

Key Services and Their Impact in Nepal

  1. Social Media Marketing:

    • Platforms Used: Facebook, Instagram, TikTok, and YouTube are the most popular platforms.
    • Impact: These platforms help businesses connect with a young and tech-savvy audience. Local brands use social media to build awareness, engage customers, and drive sales through targeted ads and interactive content.
  2. Search Engine Marketing (SEM):

    • Google Ads: The primary tool for search engine marketing in Nepal.
    • Impact: SEM helps businesses appear in search results when potential customers look for products or services online. This is particularly effective for local businesses and e-commerce platforms looking to increase visibility and drive traffic.
  3. Search Engine Optimization (SEO):

    • Focus: Improving website content to rank higher in search results for relevant keywords.
    • Impact: SEO is essential for long-term online visibility. Many businesses in Nepal are investing in SEO to ensure they appear in search results when users look for specific products or services, thereby increasing organic traffic to their websites.
  4. Content Marketing:

    • Types of Content: Blogs, videos, and social media posts.
    • Impact: Content marketing helps businesses in Nepal educate and engage their audience. High-quality content builds trust and establishes authority in various niches, leading to higher customer retention and conversion rates.
  5. Email Marketing:

    • Usage: Sending newsletters, promotional offers, and updates to customers.
    • Impact: Email marketing helps maintain a direct line of communication with customers. It’s effective for retaining existing customers and promoting new products or services, especially for e-commerce businesses.
  6. Pay-Per-Click Advertising (PPC):

    • Platforms: Google Ads, Facebook Ads.
    • Impact: PPC advertising offers quick results and is highly targeted. Businesses in Nepal use PPC to reach specific demographics, drive immediate traffic, and boost sales, especially during promotions or sales events.
  7. Affiliate Marketing:

    • Adoption: Still in its nascent stages but growing.
    • Impact: As more businesses and influencers recognize the benefits, affiliate marketing is becoming a viable strategy to expand reach and increase sales through trusted third-party recommendations.
  8. Influencer Marketing:

    • Local Influencers: Collaborations with social media personalities.
    • Impact: Influencer marketing leverages the popularity of local influencers to reach niche audiences. This method is particularly effective for lifestyle, fashion, and beauty brands aiming to build brand credibility and attract new customers.
  9. Video Marketing:

    • Platforms: YouTube, Facebook, Instagram.
    • Impact: Video marketing is gaining traction as videos are highly engaging and shareable. Businesses use video content to tell stories, showcase products, and provide tutorials, which helps in capturing and retaining customer attention.
  10. Mobile Marketing:

    • Methods: Mobile-friendly websites, in-app ads, SMS marketing.
    • Impact: With the growing number of mobile users, mobile marketing ensures businesses reach customers where they spend most of their time. It’s crucial for delivering personalized and timely promotions, particularly in urban areas.

Challenges and Opportunities

  • Challenges:

    • Digital Literacy: While growing, digital literacy remains a barrier, especially in rural areas.
    • Infrastructure: Internet connectivity can be inconsistent, affecting the reach and effectiveness of digital campaigns.
    • Competition: Increasing competition among businesses for online visibility requires more innovative and strategic approaches.
  • Opportunities:

    • Growing Internet Penetration: As internet access improves, more people can be reached through digital channels.
    • Youth Demographic: Nepal has a young population that is highly active online, providing a large and engaged audience for digital marketing efforts.
    • Cost-Effectiveness: Digital marketing is often more affordable than traditional methods, making it accessible for small and medium-sized enterprises (SMEs).

Digital marketing in Nepal is expanding, offering businesses a wide array of tools and strategies to connect with their audience, increase brand visibility, and drive sales. Despite some challenges, the opportunities for growth are significant, particularly as internet access and digital literacy continue to improve. Businesses that effectively leverage digital marketing can gain a competitive edge in the evolving Nepalese market.

Why Digital Transfer Needed For Business?

Why Digital Transfer Needed For Business?

Embrace the Future of Business

Why Digital Transfer is Essential for Modern Enterprises

In today’s fast-paced digital world, transitioning to digital platforms is not just an option but a necessity. Discover how digital transformation can revolutionize your business operations, enhance customer engagement, and drive growth.

Key Benefits of Digital Transfer

Streamlined Operations

Automate routine tasks, reduce manual errors, and improve overall efficiency with digital tools and platforms.

Enhanced Customer Engagement

Leverage data analytics and personalized marketing to connect with your audience more effectively.

Increased Reach

Expand your market presence and reach a global audience through digital channels and online marketing strategies.

Impact of Digital Transfer

Explore the significant impact that digital transformation can have on your business growth and customer engagement.

Growth in Revenue

Businesses that embrace digital transformation see an average revenue increase of 20% within the first year.

2023

Improved Customer Retention

Companies utilizing digital tools report a 30% improvement in customer retention rates.

2023

Enhanced Online Visibility

Digital marketing strategies can boost your online visibility by up to 50%, driving more traffic to your website.

2023

Operational Efficiency

Digital tools can reduce operational costs by 15% through automation and streamlined processes.

2023

Stay Updated

Subscribe to our newsletter to stay informed about the latest trends and insights in digital transformation.

The Importance of Digital Transformation for Businesses

In today’s fast-paced digital landscape, businesses and blogs must adapt to stay competitive. Traditional methods of managing operations, marketing, and customer engagement are no longer sufficient. Digital transformation offers a pathway to streamline processes, enhance customer experiences, and drive growth. By leveraging modern technologies, businesses can overcome the limitations of outdated systems and unlock new opportunities for innovation and efficiency.

Challenges of Traditional Methods

Relying on traditional methods can hinder a business’s ability to respond swiftly to market changes. Manual processes are often time-consuming and prone to errors, leading to inefficiencies and increased operational costs. Furthermore, outdated systems can limit a business’s ability to gather and analyze data effectively, making it difficult to make informed decisions. These challenges underscore the need for a comprehensive digital transformation strategy.

Opportunities Presented by Digital Transformation

Embracing digital transformation opens up a world of possibilities for businesses and blogs. From automating routine tasks to harnessing the power of data analytics, digital tools can significantly enhance productivity and decision-making. Additionally, digital platforms enable businesses to reach a wider audience, engage with customers more effectively, and personalize their offerings. By adopting best practices for digital transformation, businesses can position themselves for long-term success in an increasingly digital world.

Transform Your Business Today

Ready to take your business to the next level? Our marketing agency specializes in helping businesses and blogs navigate the complexities of digital transformation. Whether you’re looking to streamline operations, enhance customer engagement, or drive growth, we have the expertise and solutions you need. Schedule a consultation with our experts today and discover how we can help you achieve your digital transformation goals.

Which Social Media Channel is Best for My Business in Nepal?

Which Social Media Channel is Best for My Business in Nepal?

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Which Social Media Channel is Best for My Business?

Nowadays we all know the value and power of a strong social media presence. Most brands are on social media, and it is a great way to quickly reach a wide audience with targeted communications. There are many times when owners of brands or even marketers will get on a platform simply because it is popular or trending. It is important to remember that you need to be creating targeted communication messages to your audience, and if you are on a platform where they are not, it won’t help you in the long run. So, let’s talk about how brands pick which platforms to use for their social media strategy. 

Let look at top 5 social media platforms and how they can help you and your business! 

Facebook 

Facebook is still the largest social media platform to date. It is a platform for brands and businesses to connect and build relationships with their audience. According to Statista (2020) 79% of 18–29-year-olds and 30–49-year-olds use Facebook in the US. Pew Research estimates that 74% of users visit Facebook daily. There are 2.7 billion users globally (Statista, 2020). Understanding which demographics are on Facebook will help you build a strategy that targets these audiences. 

Facebook could highly target its users since users add their personal details to the platform. When building advertising campaigns, you can set your target audience and easily manage your budget, nice features for a first timer! 

Here are some tips and tricks for Facebook! 

  • Know when your audience is online – are they viewing Facebook on their morning commute, maybe they eat while scrolling Facebook? 
  • Post videos and graphics to increase your engagement rate 
  • Go Live and build a relationship with your audience 
  • Create a Facebook Group to build and nurture your community 

Facebook is a great platform for any business in any sector! 

Instagram

Instagram is normally considered the “pretty” platform. Here you will see highly edited content with Instagram influencers. It is a visual platform used to share moments and communicate one’s point of view to the world. Instagram has one billion monthly active users (Statista, 2020), so figuring out what your audience wants to see can unlock a world of new viewers of your content.

Instagram is mostly used by women the age of 13-29. They like to see images that they can relate to or aspire to be. Instagram has changed its algorithm which means it can be somewhat difficult to reach your audience. Ways to avoid this are by increasing your ads on the platform and using a wide range of hashtags. Great sectors for Instagram are travel, restaurant, fashion, make up, food, motivational, and so on. 

  • Share unique business POVs and the face(s) behind the brand
  • Make sure to edit content to fit your audience 
  • Find Influencers who fit with your brand (Macro and Micro) 
  • Use hashtags to the best of your abilities 
  • Use stories, reels, and highlights

Any business who has a target audience within this demographic should be on Instagram.

Twitter

Twitter is a great platform for real time conversations. It enables users to send and read Tweets on a global scale. For many users, Twitter is the platform for live updates for news, sports, or brand information. Most users follow brands on Twitter than on any other social media platform. 

According to Pew Research, 22% of US adults use Twitter with 32% having a college degree. This same study found that 44% of 18–24-year-olds use the platform. There are 152 million daily active users worldwide (Statista, 2020). This is a great platform for any brand in the news, sports, celebrity, or pop culture industry.

  • Add a video or graphic to increase engagement 
  • Use link shorteners to save character counts
  • Be concise with what you post 
  • Build relationships with influencers and brand ambassadors here

Any business who sends in the moment information should be on Twitter!

LinkedIn 

LinkedIn is a professional networking site focusing on B2B. It is all about building and developing professional connections. It is great for businesses to share their CSR campaigns, news, jobs, and any other exciting updates. LinkedIn is a very niche audience making it easier to target specific groups of people. The average age group is 25-30 being 44% of users and 51% are educated at a college level. The platform has 706 million members in 200 countries and regions worldwide.

  • Have clear call to actions on your LinkedIn posts
  • Use LinkedIn to find talent
  • Utilize graphics and videos
  • Limit emojis and anything that could seem unprofessional 

LinkedIn is a place for professionals to convene and meet. Remember to use this platform in a professional manner with a professional tone.

Pinterest 

Pinterest is a great platform for businesses looking to connect with women. According to Statista, 71% of global users are female and they make the purchasing decisions in their household. Statista also says that there are 322 million users globally with 87 million active users in the US. 

The platform is used to plan “life moments” such as weddings, parties, traveling, etc. It is also used to develop hobbies and passions like; arts and decor, cooking, sewing, and building their business, like you! 

  • Use Pinterest to connect with your audience through positive posts and ads
  • Help users plan life moments using your products or services 
  • Use Pinterest during the consideration stage of the Buyer’s Journey 
  • Pinterest introduced Mobile Ad Tools so that you can build ad campaigns right from your phone

If you are a DIY brand or one with unique ideas, Pinterest is the platform for you!

 

 

Remember that it is okay to start a social media channel and test different strategies. The great thing about social media is that it is ever evolving and ever changing. Maybe one trend isn’t your strong suit, but another one comes along that is more up your alley. But always remember your audience and the messages that they want to see.

If you aren’t speaking where people can hear you, how are you going to get your message across?

 

Cubical Tech Marketing Tactic #8: Get Social (Media)

Cubical Tech Marketing Tactic #8: Get Social (Media)

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Cubical Tech Marketing Tactic #8: Get Social (Media)

All of the elements above are naturally woven into your social media presence. And we briefly touched on social media posting. But do you have a business marketing social media strategy?

Enthusiasm and vision go a long way, but without explicit goals, how will you know if it’s working? The great thing about social media is that the analytics are mostly done for you. Here are a couple of important points about all forms of social media for businesses.

 

The Importance of ‘Pulling Them In’

Constantly bombarding people with offers or samey photos of muffins or latte art on social media may be a put-off. Getting people to engage with you takes more effort and a touch of inspiration. But it’s a coffee shop marketing tool that can start conversations that snowball.

The low-hanging fruits are the reviews and comments you organically receive on social channels and review sites. Respond to as many as possible, as they are the perfect place to promote your brand. First, hear new suggestions from loyal followers. Limit negative publicity by reacting thoughtfully and generously to complaints. Last, join in the conversation as much as you can – it’s the next best thing to seeing customers in person.

 

Get Competitive

Competitions work when it comes to busienss marketing strategies. Competitions offering gift cards or product giveaways can have multiple benefits. Plus, they are a perfect idea for your coffee shop marketing strategy.

For example, you can run a photo contest. Pick a theme that reminds people about your brand. Maybe ‘best children’s painting’ if you’re a super child-friendly establishment. Or ‘coziest living room’ if you’re known for your sofas – don’t hesitate to go off on a tangent. Share these pictures on your social channels with a caption linking to your brand. It shows that your business is alive and busy with activity. Let your audience choose the best pictures by voting for that extra bit of customer engagement.

Reinforce your branding by ensuring the prize is clearly connected to your shop. Offer a generous gift card or free coffee for a week (or longer?). Let people know about next month’s competition straight away. This type of promotion gets them thinking about your coffee shop for the weeks ahead. As a result, you get to enjoy free user-generated content. The more on-brand the competition is, the more useful this content will strengthen your coffee shop’s identity.

 

It’s All About the Content

At the end of the day, this type of business marketing is useless without quality content. Whether it’s user-generated or from your own fair hands, keep your social channels buzzing. Make sure your content is interesting, entertaining and appropriate. It’s not as big a task as it might seem. The trick is to weave it into your daily routine.

When something exciting, out of the ordinary or just totally on-brand happens, consider sharing it. Arrange a time with your top barista to shoot a video of their best latte art. Get your resident wordsmith to research the provenance of your coffee beans. Share all things about your espresso machine or furniture and share it as a blog or a short clip.

Get involved with the latest conversations, competitions and content through signs around your coffee shop. As much as your venue is going digital, bring the online world into your physical space, too.

 

Final Thoughts on Business Marketing

The pace and relentless growth of the business sector mean it has more surprises left up its sleeve. All you need is to have smart and successful business marketing. Marketing is an essential part of any business. By developing a solid marketing strategy, you can reach more potential customers. This results in more leads and sales. Follow these tactics, and you can market your cafe in an effective and engaging way.

Grow your business or venue with WiFi marketing. Cubical Tech helps businesses like yours grow with data capture, marketing automation and reputation management.